If hijacking a corporate logo and passing it off as your own doesn’t sound like a flagrant invasion of trademark infringement, we’re not quite sure what does – but that’s exactly what a business in Cardiff has done.
Introjucing Facefood, Roath’s newest patisserie and juice bar. With an exhaustive list of juices and all manner of Turkish sweets on offer, the café has received both local and national press attention. Unfortunately, media moguls haven’t been flocking to sample a carrot and cucumber juice, but instead to gawp at the café’s sign which bears a striking resemblance to the almighty Facebook.
With a bright blue background and bold white lettering, the shop front sign comes complete with the all too familiar friend request, notification and speech mark logos. In fact, so similar is the Facefood design to Facebook, if we didn’t know any better we’d assume this was the official café.
Conversely, Facefood manager, Samir Bougaci is one person who seemed unfazed by the logo similarity: “We have not spoken with Facebook – we have not heard from them..[Facebook] is nothing to do with me,” he said.
Bougaci, originally from Algeria, admitted the design had attracted attention: “Business is going ok; lots of people have been coming in and taking pictures.”
A quick scan of Facebook’s terms and conditions reveal that combining the social giant’s logo with new artwork or replicating it in any way is an unacceptable breach of trademark policy.
Somewhat ironically, the media attention surrounding Facefood has filtered into social media platforms, with many taking to Twitter to voice their opinions. Opinions were divided, some tweeters saw the humorous side, some were confused about whether the two businesses were affiliated; however, the vast majority were just curious to see if and what steps Facebook would take.
When asked whether he thought the logo was similar to the almighty social giant, Bougaci appeared nonchalant: “It’s different from Facebook, it’s different words.”
This is not the first Facebook inspired business to hit the globe, in Turkey a waffle restaurant also called Facefood use a similar logo.
Since its inception in 2004, Facebook has amassed a billion users worldwide. The popular social media platform has since reported they are ‘looking into the matter’. Meanwhile, Bougaci is unlikely to be receiving a friend request notification from Mark Zuckerberg anytime soon, ooh er.
If you’re planning to pull a stunt like Bougaci, it’s probably best to have some decent business insurance in place in case you push your luck too far. If you’re looking for small business insurance or liability insurance, ConstructaQuote can provide you with a competitive quote in minutes.