Take a larger bite of the marketplace - get existing customers to spend more

Getting existing customers to increase their spending with your company is not just about raising prices; it can be about providing additional, better quality services that they would be happy to invest more money in. You should consider doing the following:

Conduct research and analyse sales figures to determine areas of demand. By knowing the services that people really want, you may be able to expand existing products to gain even more custom.
Where possible, you should make a point to mention premium products or services. In doing so, your customer may end up with a better service and leave you with a better return as well.
Offer buying incentives to your customers. Running attractive promotions such as ‘buy one get one free’ deals can have a major impact on sales, boost recognition of your company, and attract a greater fraction of your competitors’ customers.

Covered in this guide

Part 1: Introduction

Part 2: Get existing customers to spend more

Part 3: Find similar customers

Part 4: Winning old customers back

Constructaquote.com is a trading title of Moorhouse Group Ltd which is authorised and regulated by the Financial Services Authority. The Financial Services Authority's Register can be accessed through http://www.fsa.gov.uk/Pages/register Reg No 308035.

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