Social Media: the future of small business marketing

Social media may have started out as a new communication tool for people to connect with one another, but everyday it grows in importance for businesses - especially for small businesses.

Social media presented a fresh direction for marketing: instead of talking at consumers, talk with them. Traditionally, theories of marketing focused on what is known as the 4Ps: Product, Price, Placement and Promotion.

Then, in 2001, the Cluetrain Manifesto was published. Although the transition from product-focused models to consumer driven models was arguably brewing for decades, this manifesto asserted that the presence of the Internet had changed the old way of marketing forever. Connecting directly to the consumer became the new way of marketing, and marketers looked to social media to accomplish this task.

The good news is that social media is an ideal option for small business owners as it is such a cost-effective way of getting a message out to a targeted audience. The most popular online social networking sites actually provide free personal accounts, from which a small business can easily communicate with its stakeholders and audiences.

Part 2: Business benefits of social media>

Covered in this guide

Part 1: Introduction

Part 2: Business benefits of social media

Part 3: Get started

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