We all know how addictive apps can be. From Angry Birds to Fruit Ninja, even the most sophisticated and high-brow of users can find themselves hooked on the thrill of catapulting tiny birds at malevolent green pigs or showing a watermelon the business end of a samurai sword.
For younger users apps are just as addictive, if not more so, and now a group of parents are suing app giant Apple after their little ones became hooked, racking up substantial bills using apps designed for children. If they win, will Apple’s professional indemnity insurance pay out?
One of the key apps which has caused problems is Smurf’s Village. Smurf’s Village is a colourful, intentionally addictive game clearly aimed at a young audience. Although this app is free to download, once young players are in the game, they then rack up charges as they collect ‘game currency’ – currency which is bought and paid for using real life money in the iTunes store.
For parents who have downloaded fun games for their children to play, these apps can turn out to be a very nasty surprise indeed. The majority of apps charge costs automatically to iTunes accounts which can leave parent’s facing bills for hundreds of pounds worth of imaginary Smurf money…
The parents legal action is founded on the belief that such apps intentionally target and exploit young users. They are designed to be addictive and to compel younger users to spend both their time and money, without understanding the real life consequences of their actions.
A spokesman from the Consumer Action Group believes the U.S. court case will be a success and could pave the way for similar legal battles in the UK. Let’s hope Apple’s legal advisers and professional indemnity insurance policies are up to the job before the potential storm hits.
In the meantime, if you’d like to protect your livelihood from the misjudgements and oversights which life can sometimes throw our way, professional indemnity insurance is essential.
Here at ConstructaQuote our experts offer clear, open and flexible professional indemnity insurance policies to help you secure your future.










