Small businesses backed by Google

Small businesses should be aware that Google are on their side after launching a small business corner for pay-per-click (PPC) marketing.

Google AdWords has put together a forum which will provide small businesses with tips on creating successful AdWords campaigns, and now by viewing the online advice video provided.

Users of PPC services have been invited to visit the ‘AdWords online classroom’ in order to watch the tutorial. It will offer advice on improving bidding strategies and returns on investment, in addition to creating a spectacular PPC campaign.

‘How to write great ad copy’ and ‘selecting the right tools to measure results’ are examples of some topics that will be discussed on the forum.

Miles Johnson of the Inside AdWords team wrote on the pay per click marketing service’s official blog:

“The Small Business Corner had been created in response to user feedback calling for more opportunities to share best practice with their peers.”

“This new category is not about troubleshooting specific issues, but rather about sharing and learning from the experiences of others.”

To join the Small Business Corner, users need to sign in to the AdWords Help Forum, where they can introduce their company and read an introductory discussion thread.