10 Ways Twitter Can Help My Business
What is Twitter?
Twitter is a free social networking and micro-blogging service that enables users to send and read messages known as ‘Tweets’.
Twitter allows you to exchange links to your websites, blog and e-books.
A tweet is essentially a short message of no more than 140 characters that you can use to describe what you are doing or, perhaps, what your business is doing. Many in the Twitter community describe this as a “tap on the shoulder” or a “whisper in the ear.”
If used correctly Twitter allows you to build relationships within the social media community without a great deal of effort.
How can it help my business?
1. Find new clients
According to the State of Twittersphere’s latest report, there are more than five million people using Twitter. They say that five to ten thousand people worldwide join the network, daily. That’s a lot of opportunity for new people to come across you.
Quick Note: Your followers will be interested in you or the service you’re promoting.
2. Make new contacts
As a business, you can never have too many contacts. You can come across people on Twitter that you would not usually get the opportunity to have contact with. It is understood that Twitter is a great way to bypass email backlog.
Quick Note: It’s about who you know.
3. Stay on top
One of the best uses of Twitter is for you to stay on top of breaking news and events. You will be able to keep on top of any news that will affect your industry.
Quick Note: You can make sure that you don’t miss a thing by following your competitors.
4. Relate to individuals
Twitter can be used like ‘a fly on the wall’. You can tune in and read peoples blogs and conversations and use for effective tweets. This could also generate some ideas for you and your business.
Quick Note: By reading what your followers say, you can use this to connect with them on a more personal level.
5. Build your Brand
Brand building is a must for a business. Twitter can be like putting a face to your business. If you tweet often enough your followers will start to associate you with a particular area of expertise.
Twitter is an immediate, effective and interactive marketing tool. When you tweet, include a link and people can be directed to your website. This will drive traffic and leads. This will help your business grow.
Quick Note: The more you tweet, the more people will get to know you and your service.
Helpful tools for Twitter
6. TweetLater
This allows you to schedule tweets. It also gives you the ability to receive email digests of keyword activity in the Tweetosphere. You can join a conversation or track topics and trends with this tool.
7. TwitterFox
Firefox web browser plugin allows you to view Tweets within your web browser, in the form of a popup menu. This is very handy and you don’t need to go log onto to Twitter.com every time.
8. Ping.fm
This site allows you to post updates across ALL of your social media sites in one single step.
9. Twitter for Facebook
You can forward your updates directly to your facebook as a status update.
10. Hellotxt
This is tool to post text and media to separate accounts on multiple social networks, publishing platforms, and micro-communication services.
Remember, it is free to register at Twitter.com and is very simple to use. Twitter may, or may not be advantageous for the growth of your business but there’s certainly no harm in trying it out.
You never know, you may see some rapid growth in a matter of days, as long as you adopt a sensible, well thought out strategy.
Other Social Networks
